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AFL Films manages the AFL Film & Videotape Library, which came into existence in 1993 after Chief Executive Officer, David Barham, put a proposal to the AFL for its establishment. It quickly grew into a vital and important asset for the league. It has developed into the most significant sporting library dedicated to any single sport in the Southern Hemisphere.
Every significant passage of play, every player, the great marks, goals, tackles, and handballs have all been logged, recorded on a computer database, and stored in the vast and unique AFL Film & Videotape library. AFL Films manages this most valuable resource on behalf of the AFL.
The library now contains over 2,000 AFL matches in full, as well as a superb collection of close-up 'Iso' material shot specifically by AFL Films cameramen. The library is ever expanding, including up to date material from the AFL's broadcast partners, the Nine and Ten Networks and FoxFooty. In addition the AFL Library has a vast collection of the game's most prized archival footage, dating back to the first ever recorded match in 1903.
During production of the 1996 highly acclaimed "100 Years of Football" documentary screened on the Seven Network, AFL Films uncovered previously unseen football footage which has further enhanced the AFL Film and Videotape library. It is indeed a moving-picture museum with sound excerpts from legendary coaches like John Kennedy, Tom Hafey and Ron Barassi, wide-ranging interviews with Hall of Fame icons and rare, restored, historical visual artefacts.
The library also contains an excellent collection of sponsor related vision for use in corporate presentations.
Computer Retrieval System
Having the library is one thing, knowing how to access the information stored within its vault is another thing altogether.
In conjunction with a team of software programmers, AFL Films Chief Executive Officer, David Barham, designed a world's-best computer program to record and access the many thousands of images housed in the AFL Film & Videotape Library. Over 160,000 entries, featuring names, incidents and highlights, document the play-by-play history of the game.
The program designed for AFL Films allows its producers to access specific information due to the in-depth and specific nature of the logging. If, for example, a producer suspected that Matthew Lloyd was taking an abnormal amount of marks, one handed in wet weather, he could simply type in Matthew Lloyd's name, the activity -'one handed marks', the time frame, the weather conditions and the computer would provide a number of relevant incidents.
Each incident is time-coded, its tape number highlighted and the incidents readily found. It is a magnificent computer program and one which adds enormous value to any AFL production.
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